WM New ZealandWatch Brand Film
What we make
Marketing & Commercial Video
Storytelling that earns attention — and drives results.
Marketing video isn’t just about visibility. It’s about positioning. Recognition. And response.
At Creation Films, we develop and produce concept-led promotional video production that aligns creative thinking with commercial objectives — engaging audiences while supporting measurable outcomes across broadcast, digital, and social platforms.
Built for commercial impact
Effective promotional video production sits at the intersection of story and strategy.
It requires:
A clear idea at the centre
A defined audience
Emotional engagement
Commercial clarity
A reason to act
We work with marketing teams, agencies, and business owners to shape concepts that strengthen brand positioning while delivering performance.
From launch campaigns to ongoing content programmes, every creative decision is made with both brand and results in mind.
Confident production. No noise.
Great films don’t happen by accident.
They are shaped deliberately — from concept through to final frame.
We bring cinematic thinking and structured production to ensure the work performs as strongly as it looks.
That means:
Clear creative development before cameras roll
Professional direction of talent and contributors
In-house cinema-grade camera systems, lighting, sound, and aerial capability
The ability to scale crew and production resources when required
Structured production management
Reliable delivery in complex productions
Creative ambition means little without disciplined execution. We deliver both.
Case StudIEs
NZ Bakels | Digital Campaign
For NZ Bakels, we developed and produced a two-part web commercial series built around a narrative exploring a father and daughter reconnecting through baking.
The story unfolded across two episodes, allowing the emotional arc to develop while clearly positioning the product within meaningful moments.
The production combined professional performers with client-supplied talent — requiring careful direction to ensure performances felt natural, cohesive, and emotionally credible on screen.
Production required coordinated crew, lighting, art direction, sound, and detailed location management to deliver a cohesive, cinematic result. From casting and set design through to on-set direction and post-production, we managed the project end-to-end to ensure the creative ambition translated confidently to screen.
The result was a commercially effective series that elevated brand perception while delivering a clear and memorable message.
AgriHealth | Farmer Tips
With AgriHealth, we have produced multiple in-depth video series designed to equip New Zealand dairy farmers and support veterinary professionals — AgriHealth’s direct customers.
Each series focuses on key areas of dairy farming, including Mastitis, Lameness, and Calving.
The content combines internal and external veterinary expertise with interviews and practical insight from farmers on-farm. It balances authority with accessibility — translating specialist knowledge into structured, practical content that delivers genuine value.
Rather than one-off pieces, this has become an ongoing content programme requiring consistency across series, clarity of message, and repeatable production standards.
The result is a body of work that strengthens AgriHealth’s position as a trusted industry partner while equipping both vets and farmers with credible, actionable guidance.
NRA | Animated NRT Education Series
We developed a four-part animated series for the Northern Regional Alliance to support smoking cessation using Nicotine Replacement Therapy (NRT).
Working closely with their team, we created an original character called “Peanut” — a figure whose colour shifts with emotion, helping viewers understand the physical and emotional impact of nicotine withdrawal.
As the series progresses, Peanut visually demonstrates how NRT supports the body through withdrawal, making complex physiological concepts easier to understand.
The animation balanced clarity with character-driven storytelling, allowing sensitive health information to be delivered in a way that felt accessible and relatable.
This project demonstrates how thoughtful concept development and animation can support behaviour change in a clear and engaging way.
GILMOURS | Foodnerd
Gilmours created Foodnerd — a customer cooking competition designed to bring foodservice clients and suppliers together in a collaborative, high-energy environment, hosted by renowned Auckland chef Peter Gordon.
The event gave customers the opportunity to meet suppliers, explore products, and compete in a fun cook-off format led by a respected industry figure. Our role was to capture the energy of the competition and shape it into commercially useful content.
We filmed the event, capturing the intensity of the cook-off, supplier interactions, and the personality of the participants. In post-production, we created multiple versions of the content:
A longer highlight film incorporating interviews with suppliers and contextual storytelling.
Shorter edits designed for digital and social distribution.
The result was more than an event recap. The films strengthened supplier relationships, gave Gilmours valuable shareable content, and extended the life of the event well beyond the day itself.
Integrated digital delivery
Video rarely stands alone.
We create content designed to function within a broader digital environment — whether that’s an existing website, a campaign landing page, a learning platform, or a custom-built solution.
We work comfortably alongside third-party developers, marketing teams, and platform providers to ensure video integrates seamlessly into the user experience.
Where required, we can also build and manage integrated web solutions directly — producing video-led websites and campaign environments that combine strong creative with dependable technical delivery.
The objective is not simply to produce video, but to ensure it performs effectively within the platform it lives on. For projects requiring broader website or content development support, see our website solutions page.
Let’s build something that works.
If you’re planning a campaign, launching a product, or developing an ongoing content strategy and want a production partner who understands both storytelling and commercial objectives, we’d welcome the conversation.
TV Commercials | Promotional Video Examples
